Monday, October 12, 2015

From Kenneth Beare - ELL

Internet Buzzwords and a TV Lesson
This week's newsletter includes an exploration of some popular internet buzzwords. There's also a lesson focusing on using a TV series to explore English usage. There's also a look at relative clauses, and some advice on writing business emails in English. 
Kenneth Beare
English as 2nd Language Expert
Internet Buzzwords
A buzzword is a word or phrase used to impress, or one that is fashionable. Here is a guide to some of the most popular buzzwords used to describe online experiences such as how people use websites, or terms related to selling things online. Buzzwords are important to learn, but, like idiomatic expressions, they often go quickly out of fashion. I generally recommend that English learners become familiar with these terms, but not worry too much about using them in everyday English.

Here is the first of some the most popular internet buzzwords. Each buzzword has a definition and two example sentences to provide more context.

clickability = (noun) How easily a link on a webpage leads a user to click on it to view another page.
The links on this page aren’t inviting. There’s very low clickability.
The clickability on these cartoons is off the charts. They’ve gone viral!

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