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Wednesday, October 13, 2010

Psychologists To Aid USDA School Lunch Program

The Chicago Tribune (10/13, Marchione) reports, "The US Department of Agriculture announced what it called a major new initiative Tuesday, giving $2 million to food behavior scientists to find ways to use psychology to improve kids' use of the federal school lunch program and fight childhood obesity." According to the Tribune, "Some tricks already judged a success by" Cornell University "researchers: Keep ice cream in freezers without glass display tops so the treats are out of sight." Another successful tactic is to move "salad bars next to the checkout registers, where students linger to pay, giving them more time to ponder a salad."

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