Mattel Doll Line To Address School Bullying

The New York Times (10/5, Schmidt, Subscription Publication) reports, "MONSTER HIGH, the line of fashion dolls from Mattel that features the teenage children of legendary monsters facing the awkward struggles of high school, is getting a social conscience," noting that Mattel is using the toys "to address school bullying. To assist in the effort, Mattel executives teamed up with Lauren Parsekian and Molly Thompson, creators of the Kind Campaign, a grass-roots movement that offers an empowerment solution to bullying."