USA Today (11/17, Vergano) reports on an ad campaign by the Geoffrey Beene Foundation that pairs popular musicians with scientists to get "kids and their parents jazzed about science." The campaign kicks off in December with ads in GQ Magazine. USA Today points notes that while "rock stars are household names...ResearchAmerica! polls suggest half the public can't name a living scientist."
Wednesday, November 17, 2010
Ad Campaign Aims To Get Kids Excited About Science
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