Los Angeles Stakeholders Launch Arts Curriculum Push

The Los Angeles Times (10/9, Blume) reports, "Donors and school officials Monday launched a multimillion-dollar public awareness campaign to promote arts instruction in the Los Angeles Unified School District." The piece notes, however, that like other districts, Los Angeles is facing budget constraints that make increasing arts curriculum challenging. "The campaign, called 'Arts Matter,' consists of messages on 'hundreds of billboards, bus shelters, wall postings, mall media and bulletins,' according to organizers. It's being spearheaded by the Los Angeles Fund for Public Education, which raises money for projects related to L.A. Unified schools. Those signed up to tweet encouraging messages include singer Justin Bieber and entertainer/producer Ryan Seacrest."