More Districts Nationwide Turning To In-School Advertising

USA Today (6/3, Hughes) reports on an increase in the amount of advertising that districts are allowing to be seen in schools, noting that "administrators say that with a public unwilling to adequately fund K-12 education, they're obligated to find new ways to keep teachers in classrooms." In one example, the paper reports, the Twin Rivers Unified School District in McClellan, California, "this spring signed a deal with the Colorado-based Education Funding Partners (EFP), a for-profit corporation, with a goal of bringing $100 million to major public school districts by 2015, company President Mickey Freeman says." The piece lists a number of other districts across the country partnering with businesses, and notes that consumer advocates complain that "kids are especially vulnerable to persuasive advertising while they are still learning how to think critically."