The Dallas Morning News (9/27, Weiss) reports, "These days, with every district counting every penny, getting free cash from ads on buses is suddenly popular. Dallas County Schools, the bus agency, has sold eight school districts on the idea." According to the Morning News, "Only 60 of about 1,000 large buses in the Dallas County Schools fleet have ads. But the bus agency hopes that number will grow dramatically over the next couple of years, bringing in $1.1 million that will be split with the participating school districts."
Monday, September 27, 2010
Texas Schools Turning To Bus Ads Amid Budget Shortfalls
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