The South Jersey Local News (1/9, Brown) reports that the 52 school buses in Medford, New Jersey, "will soon become roving billboards for local grocery store chain Murphy's Marketplace. Bryan McGair, managing director for the marketing firm Advantage3, brokered the private sponsorship deal." Noting that Medford is the first district in the state to allow such advertising, the paper reports, "School district Superintendent Joseph Del Rossi called the move a significant event for school districts across the state."
Thursday, January 10, 2013
New Jersey District To Lead State In Bus Advertising
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