"Staying ahead of the younger generation isn't easy for the book publishing industry," writes Lynn Neary for NPR. "Kids adapt easily when new devices come along, and they are often the earliest adopters of new technology." With that in mind, children's book publishers are enticing young readers with books that include web-based games, interactive websites, and even videos.
For instance, Scholastic's popular 39 Clues series involves readers in solving a mystery using books, cards, and an interactive website. Meanwhile, Fourth Street Media, in partnership with HarperTeen, has developed a multiplatform series called The Amanda Project aimed at teenage girls. Read the full article or listen to the story online at this webpage.
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