One of the most interesting aspects of Facebook's recent demographic study was the finding that Latinos were joining the service in considerable numbers. There wasn't much analysis around this point — which was a shame — but a just-released report from the Pew Hispanic Center picks up a lot of the slack. "Latinos Online, 2006-2008: Narrowing the Gap" looks at how Internet use among Latinos changed between 2006 and 2008. The full report is available online It's a quick and recommended read for any news organization — English- or Spanish-language — interested in understanding its Latino readers. Here's a couple findings that caught my attention as I dug into the study.
English literacy = more Internet use — Most Internet content is in English; some say 80%, others say less. Whatever the number, there appears to be a direct connection between knowledge of English and Internet use. The usage gap between Latinos who are fluent English speakers and those who can't speak English at all is a whopping 57 percentage points. Spanish fluency doesn't appear to affect Internet use among those surveyed. Read the rest of the post by the Nieman Journalism Lab or the report online at the Pew Hispanic Center.
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